ONDC vs. Swiggy and Zomato I Disruption I

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The Battle for Affordable Food Delivery in India

The Open Network for Digital Commerce (ONDC) is a platform created by the Indian government to promote fair competition in the e-commerce industry and provide affordable options for consumers. It is designed to be an open network that allows users to order goods from a variety of sellers across different apps, similar to the Unified Payments Interface (UPI) which enables seamless payments between bank accounts through various apps.

Launched in September 2022, ONDC operates on open protocols and open-source specifications, and it does not have a single app of its own. Instead, it has partnered with multiple apps that users can choose from to place their orders. The platform aims to prevent monopolies in the e-commerce space and provide more choices for consumers.

One notable feature of ONDC is its significantly lower prices compared to other popular food delivery services like Swiggy and Zomato. This has been well-received by Indian users who have shared screenshots of their ONDC food orders on social media.

Overall, ONDC represents a major shift in India's e-commerce landscape, and it will be interesting to see how it evolves and impacts the industry in the coming years.

Indeed, ONDC's affordability is a significant factor that is attracting users and restaurants to the platform. By charging a much lower commission compared to Swiggy and Zomato, ONDC allows restaurants to offer better prices to customers, which in turn makes it more appealing to consumers. This has created a win-win situation for both restaurants and consumers, and it is one of the main reasons why ONDC has gained popularity in a short period.

It is worth noting that affordability is not the only factor that determines the success of an e-commerce platform. User experience, convenience, and the variety of options offered are also crucial for the platform's long-term viability. However, ONDC's emphasis on affordability certainly gives it an edge over its competitors and makes it a viable option for consumers looking for more affordable options.

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